From Glass to Fire Phone, these were the decade’s top tech flops
Hardware disasters are such a lot more fun than software failures. Getting sent to the incorrect place by the primary version of Apple Maps wasn’t amusing but seeing founders and CEOs and designers going out on a limb with wacky product experiments will never not be intriguing. As tech companies spent billions checking out subsequent iPhone throughout the 2010s, we have seen many fascinating product failures over this past decade. Who could forget Juicero (2016), the cold-press juicer that did not juice? Or Lytro (2012), the ‘light field’ camera that permit you manipulate the main target of photographs after the very fact, which was mind-blowing but never found an audience. Then there was the Nexus Q (2012) media streamer, which was so expensive and ill-conceived Google refunded pre-orders and shipped it anyway. and a few flops were steps on the thanks to success. The mistakes made by Nintendo on the Wii U (2012) helped the corporate deliver a serious success with the Switch. Yet even with the relative demise of the peppy Kickstarter campaign in tech culture, the debacle surrounding the launch of the Samsung Galaxy Fold this year proves that the space to flop and, crucially, the desire to flop, remain intact as we head into the 2020s. May there be more. To be fair to Amazon, when Jeff Bezos stood on stage at the Fremont Theatre in Seattle in June 2014, holding his “elegant” Fire phone high above his head, 3D TVs (another flop!) were still three years faraway from biting the dust. it had been a time, a minimum of inside Amazon HQ, when making ‘3D’ abilities one among the core features of an iPhone competitor was plausible. Just not popular. Its design was naff, the front camera array was mostly pointless and at £400 within the UK, the middling specs didn’t justify the worth or Amazon’s walled garden of its own services and shopping. Reportedly in development since 2010, Amazon ended production of the hearth phone just over a year after the launch, in August 2015, speculatively that it suffered a $170 million in reference to the launch. Bezos has shied faraway from physically presenting Amazon hardware on stage ever since. it had been probably the purest of the decade’s flops. The funny thing is that Amazon was faraway from alone in experimenting within the wrong directions in phones and tablets: Microsoft, HTC and particularly RIM/BlackBerry were flailing around for a response to the iPhone and iPad. And it had succeeded with the Kindle e-reader series and its Kindle Fire tablets. If Amazon had come, a touch bruised maybe, with a pared back Fire phone with a tweaked aesthetic, more useful features and a lower cost, we probably wouldn’t be talking about the one and only Fire phone during this context in the least. If the second gen Fire phone that never materialised had been ready to replicate what Amazon has through with its standard and youngsters Fire HD tablets, that might have resulted during a serious dent out of both iPhone and Android smartphone sales over the last decade. READ NEXT Fitness trackers and wearables are ignoring a $50bn market: women Fitness trackers and wearables are ignoring a $50bn market: women By MARIA MELLOR It’s tempting to travel into counterfactuals about Alexa and Echo, too, but remember that the primary gen Amazon Echo smart speaker was announced only a few of months after the hearth phone, in November 2014 with invite-only sales until mid-2015. Still, without the entire and utter defeat on the hearth phone project, who knows what percentage resources Alexa and Echo would have received?